A master of business administration (MBA) is a graduate degree that gives theoretical and practical training for business or investment management. An MBA is meant to assist graduates gain a higher understanding of general business management functions. The MBA degree can have a general focus or a selected focus in fields like accounting, finance, or marketing, including relationship managers.To get into an MBA program, an applicant must take the Graduate Management Admission Test (GMAT) and be accepted by the program supported its selection criteria.While MBA candidates can specialise in one among the core disciplines of the degree, like management or finance, many MBA programs allow students to develop concentrations in specific industries.
MBA in Marketing is a 2 year postgraduate course, which is one of the oldest disciplines of management study. The marketing is the heart of any organization. The trend of marketing has changed and augmented with the technological evolution in the world. The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business. The students are taught about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.
MBA in Finance is a 2 year post graduate course which is one of the most sought after specialization of MBA .It is one of the oldest disciplines of management courses. Finance as a subject involves the management, control and review of the collection, investment and resources of money as a capital required for an industrial building, plant and working. In this course, the students are offered the knowledge and skills of analytical thinking, continuous process, concept of managerial decision, maintaining balance between risk & profitability, coordination process and centralized nature.
The course is included with the corporate finance, budgeting, costing, international finance, investment & securities and working capital management. These subjects prepare the students to work with any financial organization.
MBA in Human Resource or (MBA HR) is a 2 year post graduate course that imparts knowledge and training in managing the workforce of the organization. It is known that every organisation has its unique set of values, visions, ideals, norms, working language, systems and methodology. The role of an HR professional is to develop and manage their company's culture, hire best of the talents and retain them. The students are taught about the strategic management, human resource development and legal aspect management. The students are taught about the cultural, social and economic factors that influence employees’ relation.
Under the division of Management of S-VYASA University, VYASA BUSINESS SCHOOL has been built and developed which focuses on the Indian System of Management.
The management concept in the west developed as a result of evolutionary process, based on the changing values systems of the people – the social, political, and economic environment as well as educational and cultural milieu. However, in India, historically we never evolved our own concepts, keeping the Indian scenario in view. We found it convenient to transfer management technology, trust as scientific technology. As a result of these grafting process of management, we have created more confusion in management thinking.
However, suddenly due to success of the Japanese methods of management, even the western countries have started doubting their own concepts and are trying to emulate the Japanese lessons. This has further confused the Indian managers as well as the management experts, who all along were following as a gospel truth whatever the westerners had developed.
Our Research finding at VYASA BUSINESS SCHOOL in Indian Management indicate that many of the Management practices suggested by Foreign specially the Western consultants when implemented in Indian Organizations, get rejected by the environment resulting in contradiction within the Indian context between stated policies and actual practices termed as “Dualism” in Indian Management. Many of these practices remain on paper without proper implementation. Therefore, it becomes imperative to evolve our own concepts of Management, which are in tune with Indian environment and value systems. Based on extensive research we at VYASA BUSINESS SCHOOL have evolved such concepts and Management practices which are acceptable in Indian context and is also being universally adopted.
Swami Vivekananda Yoga Anusandhana Samsthana Business school, Jigani, Bengaluru-560105, Karnataka
